Strategy – in a changing world

The contrary rates of economic growth, or certainly, retrenchment that we are witnessing around the world together with greater volatility, has made it more difficult for companies to devise and execute new growth strategies. The impact of new digital technologies, shifting demographics, changing customer behavior and mounting pressure on the world’s most critical natural resources have undoubtedly compounded the challenges.

The ability to see the future clearly and developing a proactive response instead of simply reacting to situations and events; is a vital source of competitive advantage in a fast-evolving market.

How does this affect you?

Top executives in businesses everywhere are considering how to succeed in this changing environment. How best to pull strategic levers such as; talent, collaboration and innovation. As well as, reassessing their risk strategies and organizational analytical techniques to make their businesses more resilient. In addition to targeting identified emerging economies, which they regard as more promising than their traditional markets.

Nonetheless, not all markets are alike – varies in customers’ needs and wants. Thus it’s rather important to have a global growth strategy underpinning the ability to get closer to customers at local level – often entails dealing with diverse demographic profiles, expectations and behavioral patterns – also mean to localize a company’s power structure, allowing the business to stir in different directions across various markets as environments change.

That’s overwhelming, considering the need to keep a tight global restraint on costs and risks. Nonetheless, local responsiveness in our view, is now essential for the success of any strategy based on global growth.