MSC Ski City: Redefining Global Winter Sports Tourism.
MSC Ski City is poised to transform the landscape of international winter sports tourism as the world’s largest indoor ski resort, spanning 1+ million sqm and rising 350 meters, with a landmark $4+ billion investment that positions the UAE as a premier global destination.
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This iconic development is projected to welcome 3-5 million visitors annually, fueling tourism, attracting foreign investment, and driving economic growth through a 360° opulent experience and ecosystem of sport, health, leisure, and hospitality.
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MSC Ski City is designed with cutting-edge technology and sustainable practices, ensuring minimal environmental impact while aligning with the UN Sustainable Development Goals 2030 and UN-Habitat’s principles of sustainable urbanization.
More than a destination, MSC Ski City delivers an unparalleled lifestyle experience, seamlessly blending active sports, world-class wellness, and entertainment under one roof, setting new global benchmarks in innovation and excellence.
Beyond its economic impact, it will serve as a catalyst for international collaboration, advance sustainable tourism, and elevate the UAE’s position as a leader in visionary development on the world stage.
Chairman / CEO
We are leading MSC Ski City with a clear vision: to pioneer the world’s first fully tokenized $4 billion mega project, the world’s largest ski destination, and to set a new global benchmark for, transparency, and sustainability.
This is more than building a destination; it is about shaping how future generations will imagine and experience the cities of tomorrow.
CBD / Deputy CEO
As Chief Business Development Officer & Deputy CEO, we are driving global partnerships, strategic growth, and investor engagement to bring MSC Ski City to life.
Our role is to ensure that this landmark project connects with the world, attracts the right alliances, and delivers lasting value for generations.
Distinguished Olympian and strategic advisor to the Chairman/CEO, is the visionary force behind Ski City.
As concept originator of Ski City, he plays a pivotal role in shaping one of the world’s most ambitious sport, lifestyle, and tourism projects, blending legacy, innovation, and sustainability into a transformative 360° experience.
He has been shaping spaces with architectural excellence around the world for over 35 years.
Branko's vision for SKI CITY originated in 2016, when he first conceptualized the initial design elements of the project.
His expert knowledge in Alpine engineering and winter sports infrastructure has been essential in leading and in the development of MSC Ski City Architecture.
Chief Operating Officer & JV Board Member
Drives the operational engine of Ski City, managing systems, resources, and performance across a multi-billion-dollar mega project
As JV Board Member, he unites global consortium partners to deliver seamless execution at scale.
Project Director & Chief Development Officer, JV Board Member
Guides the full development cycle of the $4B project, from master planning to smart-city integration.
As CDO and JV Board Member, he balances creative vision with technical precision to meet investor and government expectations.
Project Commercial Director
Leads the commercial backbone of MSC Ski City, structuring a $4B development with investment models and revenue strategies.
Oversees partnerships and agreements exceeding $1B, securing financial discipline and sustainable growth.
Project Contract Director
Safeguards the project through expert negotiation and administration of multi-billion-dollar contracts.
Ensures compliance, risk management, and accountability across contractors, consultants, and stakeholders throughout Ski City’s lifecycle.
Pioneering the world’s first fully tokenized mega project
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At MSC Ski City, we are not simply building the world’s largest ski destination, we are reshaping the future of mega projects. Our vision merges innovation, technology, and sustainability to create a living blueprint for how cities of tomorrow will be financed, built, and experienced.
Since 2020, we have been leading the charge in tokenizing real estate. Through our 2020 - 2030 strategy, we pioneered awareness campaigns, gathered crucial market intelligence, and laid the foundations for a new financing paradigm where blockchain, NFTs, and Real-World Assets (RWA) democratize global investment.
MSC Ski City is poised to become the first-ever fully tokenized mega project of its scale. Valued at $4 billion, it will prove that blockchain can mobilize global capital, guarantee transparency, and unite diverse stakeholders under one vision. More than a destination, Ski City will be a catalyst for how future mega projects across the Middle East and beyond are conceived, financed, and delivered.
At the heart of our approach lies consortium building. We carefully align world-class partners in architecture, technology, construction, operations, and finance to ensure Ski City is executed to the highest standards of excellence.
We also recognize the profound responsibility of creating such a landmark. Sustainability and environmental stewardship guide every decision, from eco-friendly construction to AI-driven energy management and carbon-reduction strategies. Ski City is designed not only to deliver economic and social impact, but to stand as a model of environmental responsibility in the region and the world.
By combining cutting-edge technology, innovative financing, and a deep respect for the environment, MSC Ski City is charting a new course for how mega projects can thrive responsibly in the 21st century.
At MSC Ski City, we are pioneers of the possible. We invite you to join us on this historic journey.
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Rami Koussa
Chairman/CEO
Our consortium brings together industry leaders with diverse expertise to deliver exceptional value and innovative solutions to our clients.
We're proud to be involved in transformative projects that create lasting value and positive impact.
A groundbreaking development delivering the world’s first 360° opulent experience, where world-class skiing, sustainable urban living, wellness, culture, and lifestyle converge into a seamless four-season destination.
MSC Ski City embodies the future of integrated resort living: a visionary blend of cutting-edge technology, environmental responsibility, and transformative design that together create an unparalleled experience for residents, visitors, and partners alike.
Welcome to the future of urban development: the Phygital Metropolis, a seamless fusion of the physical and digital worlds that serves as the flagship benchmark for our replicable Phygital City-as-a-Service (CaaS) Platform.
This living ecosystem is powered by AI, governed by blockchain, and accessible through tokenization, demonstrating our integrated suite of technology and financial solutions designed to build and transform next-generation smart cities and sustainable communities across Europe and MENA.
At Macrostrategy, we provide comprehensive consultancy services tailored to your specific needs. Our team of experts leverages decades of industry experience to deliver innovative solutions that drive growth and success.
Our consultancy approach combines strategic thinking with practical implementation, ensuring that our recommendations are not only visionary but also actionable and results-oriented.
Touristic, Residential, Recreational and Commercial Development
The "TULIP ISLAND" is a 3.3 million sqm artificial island located in the Black Sea coast.
Besides its strategic location on the Black Sea, its geographic location all along the coast qualifies it to play a vital role in attracting tourists & investors who are seeking a distinguished lifestyle away from city traffic and pollution, to enjoy sublime exotic beauty, safety and tranquility.
We have several exciting projects in the pipeline that will further demonstrate our commitment to innovation and sustainable development.
Our upcoming initiatives include smart city developments, renewable energy projects, and technology hubs designed to foster innovation and economic growth.
These projects will incorporate the latest advancements in sustainable design, digital infrastructure, and community planning to create spaces that are both functional and inspiring.
Our expertise is built on partnerships with industry leaders and years of experience across multiple sectors.
We can help you develop and implement sophisticated strategies enhanced for your unique business. Organizations that understand and can manage their risks effectively are better placed to grow and prosper.